【演講】When Brands Take a Stand: The Impact of Political Ideology on Consumer Response to Brands’ Explicit Social Positions
講者 Speaker： Dr. Federico de Gregorio (Associate Professor, Department of Marketing, The University of Akron College of Business, USA)
時間 Date：2021/12/16 (Thursday) 下午14:10-15:40
地點 Place：國立政治大學綜合院館北棟1樓270103教室 (Room 270103, 1F, General Building, NCCU)
※※報名網址：️https://bit.ly/3129XXk※※
【關於活動】
台灣政經傳播研究中心(Taiwan Institute for Governance and Communication Research, TIGCR)邀請Dr. Federico de Gregorio發表演講 "When Brands Take a Stand: The Impact of Political Ideology on Consumer Response to Brands’ Explicit Social Positions"。
【講者介紹】
Dr. Federico de Gregorio是美國The University of Akron College of Business行銷學系副教授。研究興趣涵蓋不同主題：包含創造力(creativity)、產品置入(product placement)、線上消費者評論(online consumer reviews)和數位行銷(digital marketing)。
Website: www.uakron.edu/cba/about-us/directory/profile-detail.dot