Using data from Taiwan Communication Survey conducted in 2015, this study explored the antecedents, decision strategies, media uses, and coping strategies of those who felt ambivalent toward the competing parties in Taiwan's 2016 presidential election. Party alignment, political interests, and value conflicts were observed to be negatively associated with party ambivalence. Those with greater party ambivalence had more difficulty making decisions and tended to engage in issue voting. Their decision strategy was oriented toward selecting the right candidate, rather than the right party. Moreover, ambivalent voters read more newspapers and were more likely to avoid news channels with clear party biases during the campaign period. Finally, ambivalent voters intended to avoid voting and expressed a greater intention to engage in split-ticket voting and to vote for the projected winner.
