TCS成果分享


告知與動員:新聞媒體使用、政治知識與政治參與的關係
Informing and Mobilizing: Relationships among News Media Use, Political Knowledge and Political Participation

作者
陳憶寧  Yi-Ning Katherine Chen
出處
《台灣的社會變遷1985-2005:傳播與政治行為》
出版年
2013
卷期
頁數
35-64
關鍵字(中)
社會變遷、政治知識、政治參與、媒介使用內容、媒介使用時間
關鍵字(英)
social change, political knowledge, political participation, media content use, time spent on media
摘要(中)
本研究的主要目的在於檢視新聞媒介使用、政治知識與政治參與之間的關係。本研究以1993與2003年的「台灣社會變遷基本調查」為資料來源,研究結果顯示十年前後,媒介使用時間與媒介使用內容對政治知識的預測力相當高,但就政治參與而言,只有媒介使用時間有預測力,而且只限於觀看電視新聞的時間。針對這樣的結果,本研究認為可以顯示出媒介使用對於政治知識與政治參與的預測相當穩定,不受媒介大環境變遷以及政治變動的影響。最重要的是可以看出在政治行為上電視新聞可能具有較大的影響力,也就是說看電視新聞與看報紙都可以提高政治知識,但是對於行為上的動員,電視新聞優於報紙。
摘要(英)
This study investigates the relationships among news media use, political knowledge, and participation. Drawing on 1993 and 2003 Taiwan Social Change Surveys, the study links time spent on news media and political news use to changes in political knowledge and participation, XXXX only television news use is found to be predictive. Data analyses also show that the relationships among news media use, political knowledge, and political participation were stable for the decade. That is, they were not affected by the change of political climate, mainly the power shift of ruling parties and the evolution of a bigger media environment between 1993 and 2003. More important, watch television news may contribute to political behavior. In other words, exposure to television and newspaper news increases political knowledge. Television news nay serve better than newspapers, however, to facilitate political mobilization.