TCS成果分享


探索政治議題感知的世代差異-一個媒介效果的觀點
Exploring the Generation Differences on Perception of Political Issues: A Media Effects Perspective

作者
陳憶寧  Yi-Ning Katherine Chen
出處
臺灣民主季刊
出版年
2011
卷期
8 卷 2 期
頁數
139 - 181
關鍵字(中)
世代 ; 台灣社會變遷調查 ; 政治議題 ; 媒介 ; 新聞
關鍵字(英)
generations ; media ; news ; political issues ; Taiwan Social Change Survey
摘要(中)
本研究的主要目的在探討不同世代的媒介使用與政治議題感知的關係。本研究發現,市民、嬰兒潮以及年輕世代的重要議題感知沒有顯著差異,然而,媒介使用的確不同,而不同的媒介使用、媒介依賴程度和可信度與民眾的政治議題感知之間的確有所關聯,且網路新聞的影響力不可忽視。本文以2008年中研院社會變遷調查爲資料來源,分析結果顯示年輕世代使用網路新聞的時間在政治議題感知的影響力凌駕於電視與報紙,但是其他世代的分析當中,並未見網路使用時間、網路新聞依賴程度以及網路新聞可信度對於政治議題感的影響,但是對報紙新聞的依賴以及電視新聞的可信度可以預測部分的政治議題感知。
摘要(英)
This paper aims to examine whether generation differences exist in media effects on acquiring important political issues. The results showed that there were no significant differences in important issues among the youngest, baby boomers, and the civic generations. However, there were differences in effects of media use, media reliance, and media credibility on political issues recognition. Internet obviously plays an important role in the youngest generation. Using data from Taiwan Social Change Survey (TSCS) based in Academia Sinica, our analyses showed that time spent on Internet news in the youngest generation served as a better predictor than time spent on TV news and newspaper news. Although time spent on Internet news, reliance on Internet news, and Internet news credibility did not predict any political issues cognition in the other two generations, the extent of reliance on newspaper news and TV news credibility predicted political issues recognition to certain degree.