This paper examines audience uses of the Internet from a uses-and-gratifications perspective. Hypotheses expect both Internet attitudes and motives will predict patterns of Internet use, which will affect interpersonal communication and uses of other media. Data released from Taiwan's 2004 Social Change Survey are employed to examine the relationships among variables. Those data were collected through a proportional stratified household random sampling technique and face-to-face interviewing method. The total internet user sample size is 1026. The results show strong multivariate links among Internet attitudes, motives and patterns of use. The positive correlation found between Internet use and interpersonal communication indicates that Internet use may increase more interpersonal communication. The negative correlation between Internet use and TV viewing implies that Internet use may serve as a functional alternative to TV viewing. Directions for future research are also discussed.
