This is the transcript of an interview with a distinguished professor inmedia and cultural studies, Toby Miller. He shares his views on the changing role of television and its relationships with other forms of communication media, the changing development of television viewership in different countries and the expansion of media giants in emerging markets. He suggests that despite the popularity of new media nowadays, television is still influential, and television viewership is still rising in some regions. At the same time, television is taking up new forms around the world whereas transnational television corporations might lead to new exploitation in developing countries.