Albert C. Gunther is one of the pioneer communication scholars who closely study people’s perceptions of media influence (i.e., third-person perception and influence of presumed media influence) and media bias (i.e., hostile media perceptions). His work has received over a dozen top-paper awards at major international meetings such as those of International Communication Association and Association for Education in Journalism and Mass Communication. In this interview, Gunther first argues that subjective perceptions of reality are often more consequential than objective reality. He then shares his research which links media communication and people’s perception of reality. He points out that people’s attitudes and behavior are often affected by their perceptions of media influence or perceptions of media bias. He also observes that people’s perceptions of media influence and media bias may affect the role that media play in a society. Finally, Gunther indicates that there is still a lot of room for researchers to make contributions to the areas of perceived media influence and perceived media bias. He encourages researchers to further explore theoretical explanation for perceptions of media influence/media bias, provide clearer definitions for “media audience” when measuring presumed media influence, and invent delicate methods and measures to capture possible behavioral outcomes that might be brought by perceptions of media influence and media bias.