Nick Couldry explicates and demystifies the notion of “mediated centre” which captures the force of media institutions' particular power over the means for representing shared reality. Noting that the focused attention of the public on a particular common media is radically changing nowadays, he finds that the tension between “the myth of the mediated centre” and the ongoing media revolution is growing. He explores how our understanding of “the myth of the mediated centre” will change as the analysis is extended beyond the Western contexts of UK and USA and to places such as China. Couldry also touches on the concept of “voice” which he elaborated in a book of his, treating it as a value cherished by all human beings to express themselves and represent the world. Finally, he advises researchers to stay away from media-centrism and adopt an interdisciplinary approach in media studies.